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Frances Salinas is a transformative senior living executive recognized for reshaping how communities deliver wellness, technology and integrated care. Before stepping into the CEO role at Peterson Meadows, Frances advanced through key leadership positions at Tabor Hills Senior Living in Naperville, rising from Director of Finance to CFO to CEO, building a reputation for operational excellence, data-driven strategy and steady leadership during times of change. Outside her executive work, Frances and her husband of 32 years enjoy traveling, golfing and exploring new cultural experiences that shape her leadership lens and global perspective.
Annie Boltz joined Peterson Meadows in 2022, bringing 23 years of culinary industry knowledge to our dining services programs. She is an American Culinary Federation multi-gold medalist and has a specialty background in French cuisine, having worked at several James Beard Award-winning establishments in her tenure as a chef. As the Corporate Director of Culinary Operations at Peterson Meadows, Annie oversees the menus, events, regulatory compliance and fiscal responsibility of the dining services programs, ensuring the continued elevation of the culinary journey and food safety for our communities. Annie currently resides in Janesville, WI, with her family, two sons and beloved French Bulldog, Pearl.
Stephanie Cortes-Cruz leads key human resources initiatives at Peterson Meadows, including talent acquisition, leadership development, compliance and employee engagement. She joined the organization in 2022 with more than a decade of HR experience across for-profit and not-for-profit settings. Known for her approachable style and strong communication skills, Stephanie focuses on hiring people who go above and beyond for residents. She holds a Bachelor’s Degree in Communication, is pursuing an MBA in Human Resources Leadership, is SHRM-CP certified and enjoys painting and nature hikes with her family.
Travis Gleinig is a senior technology and governance executive specializing in health care and senior living organizations. He joined the Peterson Meadows organization in 2025 and works closely with the executive leadership team to align technology strategy with organizational goals, regulatory requirements and long-term sustainability. His experience includes enterprise IT strategy, cybersecurity and risk management, infrastructure modernization, data and analytics and AI adoption across complex, multisite environments. In addition to this work, Travis serves on the LeadingAge CAST Commission, contributing to national thought leadership on aging-services technology, and sits on the board of the Thrive Center, supporting aging services innovation and mission-driven growth.
Alexandria Lueth, MHSA, CPA, is an empathetic health care leader with extensive experience in financial and operational strategy within senior care. She joined Peterson Meadows as Chief Financial Officer in 2025, bringing a strong background in financial integration, risk management and organizational transformation. Previously, she held senior leadership roles at Collabrios Health and Comprehensive Senior Care Corporation, including CEO and CFO, where she led financial turnarounds and guided operations through the COVID-19 pandemic. Alexandria holds a Master of Health Services Administration from the University of Michigan and a Bachelor’s Degree in Accounting from Hope College.
Natasha McNeal joined Peterson Meadows in 2024, bringing decades of experience in building relationships, strengthening communities, and helping organizations grow in ways that make a meaningful difference in people’s lives. As Vice President of Advancement, she leads fundraising strategy, donor engagement, and community partnerships that support the organization’s long-term sustainability and impact. Her work includes cultivating relationships with investors, guiding strategic initiatives, and helping translate bold ideas into meaningful, tangible results. Outside of Peterson Meadows, Natasha enjoys traveling, reading, connecting with family and friends, serving in her church and community, and finding new opportunities to learn, grow, and make a difference.
Brett Nelson joined Peterson Meadows in 2019 and brings decades of experience in accounting and finance. A Rockford native, he earned his Bachelor’s Degree in Finance from Western Illinois University and built his career at Amcore Bank and the Rockford Register Star. He was promoted to Vice President and Chief Financial Officer in 2021, earning his nursing home administrator license the same year, and transitioned to Chief Operating Officer in 2025. Mr. Nelson serves on the Finance Committee and enjoys golfing and going to the movies.
Jennifer Ulmer is an experienced executive and collaborative leader with a demonstrated history of working in the senior living industry, including progressive leadership roles in Independent and Assisted Living, Memory Wellness, and Skilled Nursing. As Vice President of Community Operations, she provides strategic leadership to enhance resident experiences, operational excellence, and quality of care across the organization. Her dedication to innovation, collaboration, and continuous improvement helps ensure Peterson Meadows remains a trusted choice for senior living in the Rockford region. Jennifer is the proud mother of two children and enjoys living and spending time with extended family in the far western suburbs of Chicago.
Jack currently serves as the Chair of the Board of Trustees at Peterson Meadows. He was the Director of Human Resources at the University of Illinois College of Medicine and is now retired.
